Digital Crosstalk
Travel News & Random Views
Brian and team, who work for a digital marketing agency run this Digital Crosstalk blog.
Occasionally we might blog about companies and people we work with but for the most part we'll simply be blogging about stories and events which we find interesting.
21st
APR
WAYN to encourage daily use
Posted by Brian | Filed under blogging
Social networking site WAYN has stated its ambition to take on some of the big players in today’s online world.
WAYN – which stands for Where Are You Now? – plans shift from solely travel-based to include all leisure activities. While Friends Reunited focuses on the past, Twitter and Facebook cover the present, WAYN hopes to nail down the future. Unlike other sites are designed for users to stick to speaking to people they know, WAYN encourages people to find like-minded strangers to share encounters with – whether it’s a foreign trip in a few months or going to the cinema later in the week.
Many people don’t all of their time travelling so their need for a site dedicated to that aspect of their life is limited. This new move hopes to encourage daily use from its members.
Co-founder Peter Ward said: “The idea is that you can effectively plan what you are up for doing in the future. So you can talk about what you are doing this evening or that you are up for going snowboarding or up for learning a language. It will be a micro blogging platform like Twitter but it’s not about what you are doing now.
“From a social networking paradigm, if you know that one of your friends is up for going to Brazil in July, you might want to join them, give them tips or put them in touch with friends. There’s a lot more reason for engagement.”
The site is also looking at its design, after deciding that some of the content on the site was too hard to find for some of its users and includes the removal of the logo that has been with WAYN for the past four years.
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