World Cup | Digital Crosstalk

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Brian and team, who work for a digital marketing agency run this Digital Crosstalk blog.
Occasionally we might blog about companies and people we work with but for the most part we'll simply be blogging about stories and events which we find interesting.

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10th
DEC

TAP Portugal builds sports tourism ties

Posted by Brian | Filed under air

: Image via Wikipedia

TAP Portugal, the world’s leading airline to South America is rumoured to be in advanced discussions with World Sport Destination Expo – the first global exhibition dedicated to the booming sports tourism sector – to become an Airline Partner.

BreakingTravelNews.com reports the potential move will see the airline partner with WSDE in time for the final week of the FIFA 2010 World Cup in South Africa and comes as TAP attempts to raise its sports tourism links ahead of the 2010 World Cup and 2016 Olympics which are both being held in Brazil.

Graham Irwin, UK Marketing Manager of Tap Portugal, said of the proposed partnership:

“We will need to be diligent in selecting the right projects which fit our flight operation commitments, given the airline flies to eight out of ten football host cities in Brazil. These are exciting time for us which we hope will enhance our company record of passenger service.”

TAP Portugal was recently voted the world’s leading airline to South America at the World Travel Awards and flies to eight destinations in Brazil from 30 cities around Europe, with 57 flights per week. In 2008, TAP Portugal carried more international passengers to Brazil than any other airline according to statistics released by the National Civil Aviation Authority.

Tags: brazil, flights, sport, tap portugal, world cup

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3rd
DEC

South Africa tourist chiefs warn against World Cup greed

Posted by Brian | Filed under tourism

: Image via Wikipedia

The World Cup heads to South Africa in 2010, but tourist chiefs have warned hotels, airlines and restaurants not to scare off potential visitors by hiking up prices.

With some 500,000 tourists expected to visit the country during the summer, tourism officials are worried that visitors may be deterred from returning by exorbitant costs as hotels and other accommodation seek to drive a profit by increasing prices.

Cape Town-based tourism official Calvyn Gilfellan said viewing the World Cup tournament as a cash cow will harm South Africa’s burgeoning tourism industry and put off potential visitors from returning to the country in the future.

“We are extremely concerned,” he told Associated Press. “It would be like killing the goose that laid the golden egg.”

Gilfellan’s sentiments were echoed by World Cup chief executive Danny Jordaan.

“We want fair prices, we want quality services … We want returning visitors and tourists and the only way we can get that is if people feel a sense of fairness in the prices.”