Ryder Cup | Digital Crosstalk

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Brian and team, who work for a digital marketing agency run this Digital Crosstalk blog.
Occasionally we might blog about companies and people we work with but for the most part we'll simply be blogging about stories and events which we find interesting.

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22nd
FEB

VisitScotland launch golf tourism initiative

Posted by Brian | Filed under Uncategorized

: Image via Wikipedia

Scotland’s national tourism body, VisitScotland has launched a new initiative designed to encourage UK and international golfers to play at one of the country’s golf courses.

The initiative, called ‘Drive It Home’ is set to run until the end of April and hopes to capitalise on Scotland’s reputation as the home of golf. The initiative will offer a range of promotions to attract more visitors.

Among those promotions being offered as part of the campaign are more than 250 free tee times; which will be available at courses all across Scotland, as well as the opportunity to play with the former Ryder Cup captain, Sam Torrance, or play on the historic St Andrews Old Course.

Torrance, VisitScotland’s golf ambassador, said: “The Drive It Home promotion is the perfect reason for both international and UK golfers to visit the Home of Golf in 2010.”

VisitScotland’s chief executive, Philip Riddle added: “Drive It Home encourages Scottish golf courses and local businesses to work together and cross-sell, an ethos which, particularly in the current climate, will help the industry achieve its full potential.”

Tags: Golf, Golf course, Ryder Cup, Sam Torrance, Scotland, sport, St Andrews Old Course, VisitScotland

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2nd
FEB

Emirates named official Ryder Cup airline

Posted by Brian | Filed under air, blogging

: Image by Getty Images via Daylife

Emirates, the international carrier of the United Arab Emirates has been named the Official Airline of the 2010 Ryder Cup.

The match, to be played at The Celtic Manor Resort, Wales will see Colin Montgomerie’s Europe team take on Corey Pavin’s United States team over three days in October.

Montgomerie, who has played in five winning Ryder Cup Teams, sealed the partnership with Gary Chapman – President Emirates Group Services and Dnata – at a press conference at Emirates Golf Club.

Emirates will also be an Official Partner to the European team in 2012 when they travel to Medinah Country Club in Illinois, USA.

HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, is also looking forward to the tournament and said:

“The Ryder Cup is the pinnacle event in team golf so it is tremendous to be supporting Colin and his players as the Official Airline in 2010 and as an Official Partner of the European Team in 2012.

“As an Official Partner of the FIFA World Cup in South Africa, 2010 was always going to be a memorable year for Emirates. It is now going to be even more special with the Ryder Cup marking the crowning moment in our long and successful association with golf.”