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Brian and team, who work for a digital marketing agency run this Digital Crosstalk blog.
Occasionally we might blog about companies and people we work with but for the most part we'll simply be blogging about stories and events which we find interesting.

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19th
JAN

Holiday Inn employ human ‘hot-water bottles’

Posted by Brian | Filed under hotels

: Image via Wikipedia

A hotel chain has come up with a new and novel way of ensuring their guests get a good night’s sleep.

Rather than supplying a hot-water bottle, or electric blanket to guests, Holiday Inn have taken the step of employing people to don special all-in-one sleeper suits and get under the bed covers to warm the bed for guests.

The idea of a warm bed is believed to aid better sleep as studies have suggested a warm bed is more condusive to a good night’s sleep than a cold bed says Dr Chris Idzikowsi, of Edinburgh Sleep Centre.

The five minute free bed warming sessions are being tried out in London and Manchester later this month.