It was a Merry Christmas for viewing online videos

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Brian and team, who work for a digital marketing agency run this Digital Crosstalk blog.
Occasionally we might blog about companies and people we work with but for the most part we'll simply be blogging about stories and events which we find interesting.

18th
FEB

It was a Merry Christmas for viewing online videos

Posted by Brian | Filed under blogging

It comes as no surprise but the popularity of viewing online videos continues to dominate those who are connected to the World Wide Web. This was especially true for December 2008, which saw more than 30 million people watching online video clips, according to comScore – the internet market research organisation.

It was found that most of the viewings took place on YouTube, which saw approximately 23 million users have their eyes glued to the popular internet video portal – this counts for nearly 77% of the online viewers during December. Interestingly, it was the BBC who obtained the second highest amount of viewers, with almost 7 million users. Microsoft and eBay then closely followed suit.

In comparison, this was a 13% increase to that achieved in December 2007. The reason for this increase is unknown but could be due to a range of factors, including more broadband users and an increase in the number of people who use the internet as their main source for entertainment. In fact, many would argue that the internet is slowly creeping up on television as the consumer’s main choice of media. As such, music related searches appear to be the most popular reason for using YouTube.

The US market was also largely dominated by YouTube in December 2008, which further displays how much online users regard the internet video portal as a popular source of entertainment. The uses of YouTube are also continuing to diversify – a singing contest is due to take place where the winner is selected on the basis of performance, originality and popularity of their video on YouTube.